How to increase your profile amongst pet owners

A great way to increase your profile amongst local pet owners is to hold a summer dog day in a local park - or perhaps an open day of your clinic to allow your customers to meet your team and have a look behind the scenes.

will stirling24 December 2020

Keeping your practice website up to date

Is your veterinary practice website up to date?

will stirling17 December 2020

Does your Veterinary Practice have a personality?

Can you clearly identify the face (design) and soul (culture) of your veterinary practice? If you can't, then how will your clients?

will stirling10 December 2020

Why struggle with Veterinary marketing when you can delegate it?

Don't struggle with marketing if you can delegate it!

As a practice owner it can be tough to delegate things, but it really does pay to create a detailed marketing plan and then delegate it

will stirling3 December 2020

Do you have an SEO strategy for your veterinary website?

Adding an SEO strategy into your annual marketing plan is a great way to ensure long-term traffic growth to your practice website.

will stirling26 November 2020

Vaccine numbers are falling

A concerning statistic for veterinary practices.

will stirling19 November 2020

Vet marketing- Using Facebook Pixel

Facebook Pixel is a relatively new web tool that allows you to install a line of code into your practice website.

will stirling12 November 2020

Call to Action to schedule a free consultation

At the bottom of your veterinary website testimonials page, make sure to include a CTA to schedule a free consultation.

will stirling5 November 2020

Vet Marketing- Logos

Your practice logo and colour palette embody the feeling you want to impart to your clients about your brand.

will stirling29 October 2020

Importance of mobile device website visits on your website

In the US in 2018, 58% of site visits were from mobile devices - meaning more people now visit your practice website on their mobile phone than via a desktop computer.

will stirling22 October 2020

Using google analytics for your veterinary practice

If you're not comfortable with google analytics (and it can be rather confusing at the best of times), the good news is that you can get simplified information about your practice website's popular search terms from your Google My Business Insights page.

will stirling15 October 2020

Who’s searching for driving directions to your veterinary practice?

Did you know that Google My Business now allows you to see information about who’s searching for driving directions to your veterinary practice?

will stirling8 October 2020

Driving Traffic to Your Google My Business Page

If you are soliciting Google reviews for your practice (and you definitely should be!!) The good news is that Google now allows you to create a short branded URL to share with people in order to easily direct them to your Google My Business page to leave a review.

will stirling1 October 2020

Google My Business

will stirling24 September 2020

Livestreaming your practice to promote your clinic

Have you considered using livestreaming on Facebook or Instagram stories for your practice?

will stirling17 September 2020

How to use content calenders

Have you got a content calendar?

Setting up an editorial calendar for new content and undertaking regular audits of your existing content are proven ways to ensure that you have a sustainable flow of year-round content

will stirling10 September 2020

Marketing job roles - recruitment for your clinic

Sometimes, when we're marketing a job role for our clinic, we get carried away thinking that the more benefits and features we include in our ads, the more attractive they will be to potential new hires.

will stirling3 September 2020