Marketing job roles - recruitment for your clinic

Sometimes, when we're marketing a job role for our clinic, we get carried away thinking that the more benefits and features we include in our ads, the more attractive they will be to potential new hires.

But trying to read a jumbled job ad for a vet or nursing role requires a lot of thought and energy, and an ad featuring a big wall of unbroken text doesn’t actually grab people’s attention. It repels it.

To immediately hook people and persuade them to read the rest of your job ad, consider conveying one message per ad. Using a good photo, keeping words to a minimum and spotlighting your clinic's main selling points or best job benefit will make it easy for your audience to understand your values and increase the likelihood of them contacting you.