Improving your vet website content

One thing that you see time and time again on independent vet websites is webpages containing too many words!

Today's takeaway tip - if you have to write copy for your vet website, use short sentences. Short sentences are easier to read. If your vet website visitors are met with a massive unbroken wall of text, they won’t know where to start reading... and so won't read anything!

Mix things up. If you need a long sentence, follow it with a short one. Split your sentences into small paragraphs to make them easier to read.

Removing unnecessary text on your pages reduces visual clutter and gives you more room to put maximum emphasis on your call-to-action. And it makes your website look nicer too :)