controlling your online brand image

Nowadays, your reputation as a veterinary practice is increasingly dependent on social media and online review sites.

According to statistics, potential new customers need to read an average of 10 online reviews before they feel they can trust a local business such as a vet.

On the flip side, an run of bad online reviews can have an extremely negative impact on your company's bottom line -- in fact, statistics show that veterinary businesses can risk losing up to 22% of their potential customers when users find too many negative articles online.

Since brand image makes such an influence on someone's decision to try you out, it's extremely beneficial to make the commitment to regularly monitor your reputation online.

Cultivate a positive user experience, by listening to customer feedback and responding to negative feedback with helpful, actionable solutions when possible!