Using the 80/20 rule to market your Veterinary Practice

The first step in marketing your veterinary practice is knowing who you need to market to.

But don’t just guess who your ideal client is. You have the facts already, stored in your practice management software.

Using the 'Pareto Principal', also known as the '80/20 rule', a rough rule of thumb could be that the top spending 20% of your clients are where 80% of your revenue comes from.

So any marketing that you target at these top customers is going to be money well spent.

Use your practice management software to make a spreadsheet of your top 20% best clients. Consider sending everyone on this list a special offer just for them, to thank them personally for being great customers.

Or maybe you could put on a special event evening for them with some interesting pet-themed speakers and pet prizes. Exclusive events like this will make your most valued customers feel special and help bond them to your business.