"How much should I be spending on marketing my veterinary practice?"

Traditionally, vet clinics have done very little marketing, but times have changed, and new corporate clinics are springing up everywhere. To keep up you really need to be promoting your brand, to ensure that you are replacing the clients that you lose to natural churn .

Arguably, as a minimum guideline you should consider budgeting a minimum of 2-3% of your annual turnover in marketing your vet clinic. A budget of 5% and upwards would ensure that you make a tangible impact with your local marketing and ensure you can compete with corporate marketing power - as long as your marketing is executed with purpose (using proper strategy and measurement).