On site with one of my practice clients, getting things set up for a Google Virtual Tour of their vet clinic.

Statistics show that google listings with virtual tours get clicked on 40% more often than listings without. A 360 degree virtual tour will help you showcase your clinic on google, bringing more customers through the door, because Virtual Tours enhance your presence on search with Google Business View, which is a very useful bit of SEO.

They can also be a fantastic addition to your website home page, giving customers a behind the scenes look at your practice back areas that they don't normally get to see. This really helps build trust amongst existing and potential new customers.